Fuelling Tomorrow

TATT'S BIZ

Beyond the Chair

Welcome to TATT’S BIZ — Where Artists Stop Surviving and Start Building Real Empires. I created this course for one reason: to hand you the exact roadmap, systems, and hard truths I wish someone had given me when I was bleeding money, burning out, and figuring it all out alone. This isn’t theory, hype, or feel-good fluff.
It’s the no-BS playbook I built from years in the chair and behind the desk — the pricing, marketing, operations, legal shields, and growth strategies that actually move the needle. If you’re here, you’re done trading hours for dollars and praying the next month pays rent. You’re ready to take control, protect your art, and turn your passion into a business that supports the life you want — not one that own you.

You're not just buying a course.
You’re choosing to stop playing small and start building something that lasts.

I’ve got your back. Let’s change the game — for you and for this entire industry.


Your move.

Fuelling Tomorrow

TATT'S BIZ

Course. Community. BooK

  • $28

TATT'S BIZ – Beyond the Chair: Self-Paced, Training Program

  • Starts Feb 25, 2026

No-Gate keeping, tattoo business training that actually makes you money and creates a more stable tattoo economy with less risk. Real systems for artists & studio owners: The Future model that will promote the global rotation of artists again. Facts, Stats, Blueprints and 21 x customizable BIZ Asset Bundle. FREE!

  • Free

TATT'S BIZ - INFO GUIDE for Progressive Artists + Investors

Not sure? The market’s flooded with half-arsed courses from people chasing a quick buck. What do I know that they don’t? Download it for free and read it yourself. Worst case? You waste 10 minutes. Best case? It changes everything.

  • $68

BOOK - TATTOO TEA, Spilling the Real Secrets in Global Tattooing 2026–2030 Edition

  • Starts Jul 28, 2026

Hardcover Handbook for Your Bookshelf, 2026

About me

I’m Erika Armstrong, a tattoo artist, airbrush specialist, and custom painter with more than 25 years in the business — splitting my time between New Zealand and Australia. I’ve run studios on both sides of the Tasman for 17 years, lived through the GFC, survived COVID, and learned what it means to grind in today’s economy.

Yep, I got screwed. I owed money. I’m still paying it back. That’s exactly why TATT'S BIZ, Beyond the Chair exists — so you never end up in the same hole.

Over the years, I’ve built more than tattoos: I’ve built real business experience. I’ve worked in the US on custom Harley projects, and worked at Sydney’s infamous Bondi Ink. But what I couldn’t find? A course that teaches the real, gritty, business side of tattooing.

Beyond the Chair, is that course. It’s not a sugar-coated marketing class — it’s a blueprint I wish I had. We cover everything from licensing and fit-out, to insurance, risk, operations, and scaling. You’ll get tools, templates, and strategies I’ve used in my own shops.

This course is your shortcut. A way to build something solid, future-proof, and profitable — without having to learn the hard way.

#FuellingTomorrow

Erika B Armstrong

Connect with me

OFFICIAL STATEMENT – THIS IS THE ONLY REAL ME

✦ This is my one and only legitimate account.
✦ Any other profiles using my name, photos, or tattoos are fake.
✦ I do NOT have OnlyFans, Fansly, Patreon, or any dating/hookup accounts.
✦ I will NEVER slide into your DMs asking for money, crypto, gift cards, nudes, or personal info.
✦ The ONLY places I sell courses, books, merch, or accept support are:
www.erikaarmstrong.work
https://tattsbiz.podia.com/

Everything else is a scammer. Block and report.
If it didn’t come from one of those two websites, it’s not from me.

Thanks for having my back.
– Erika

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My Portfolio

Link out to my work portfolio.

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artist.erika.armstrong

Linked In

Business Networking - Erika Armstrong

BLOG: Tattoo Art is a Service; The Tranferance of Fan art, not Copyright infringement!!

From band logos to Disney characters, our service is the transfer of an image — and the level of competency, precision, and skill we bring to that process. We do not reproduce artwork; we interpret it through our craft. Kat Von D’s fight is our fight too.

BLOG: Pre–Federal Budget Submission 2022–2023:

Proposal to replace the Tattoo Card with a Criminal History Check Card only, as it contains no competency assessment.