Fuelling Tomorrow — Because Tattooing Alone Won’t

TATT'S BIZ

Beyond the Chair

Welcome to TATT’S BIZ.

This isn’t motivation.
It isn’t hustle culture.
And it sure as hell isn’t tattoo-industry fairy tales.

I built this because I spent years doing what most tattooers do — working harder, earning inconsistently, burning out quietly, and being told that was “just the life.” No roadmap. No systems. No real conversation about money, power, or longevity.

Beyond the Chair exists to fix that.

This program breaks down what actually keeps a tattoo career alive long-term:

  • pricing that doesn’t race to the bottom

  • marketing that brings the right clients

  • operations that don’t rely on chaos

  • legal and financial protection most artists never get

  • and business structures that don’t destroy your body or your head

This isn’t theory.
It’s what I learned the hard way — in the chair, behind the desk, and through mistakes most people never talk about.

If you’re tired of:

  1. trading hours for dollars

  2. hoping next month covers rent

  3. relying on platforms, shops, or trends that don’t care if you last

Then this is for you.

If you just want validation, fame, or shortcuts — it isn’t.

You’re not buying a course.
You’re deciding whether tattooing controls your future — or you do.

Read carefully.
This is where survival stops and structure starts.

Fuelling Tomorrow

TATT'S BIZ

Course. Community. BooK

  • $48

TATT’S BIZ — Beyond the Chair: Fuelling Tomorrow — Because Tattooing Alone Won’t

  • Closed
  • Starts Sep 1

This isn’t motivation. It isn’t hustle culture. And it sure as hell isn’t tattoo-industry fairy tales. I built this because I spent years doing what most tattooers do — working harder, earning inconsistently, burning out quietly, and being told that was “just the life.” No roadmap. No systems. No real conversation about money, power, or longevity. Beyond the Chair exists to fix that for ALL artists and Owners.

  • Free

TATT'S BIZ - INFO GUIDE for Progressive Artists + Investors

Not sure? The market’s flooded with half-arsed courses from people chasing a quick buck. What do I know that they don’t? Download it for free and read it yourself. Worst case? You waste 10 minutes. Best case? It changes everything.

  • $44

BOOK - TATTOO TEA, Spilling the Real Secrets in Global Tattooing 2026 Edition

  • Closed
  • Starts Nov 26

Hardcover 2026 A-Z Tell all Handbook. A beautifully presented industry bible for display on any coffee table or book shelf. ​

About me

I’m Erika Armstrong, a tattoo artist, airbrush specialist, and custom painter with more than 25 years in the business — splitting my time between New Zealand and Australia. I’ve run studios on both sides of the Tasman for 17 years, lived through the GFC, survived COVID, and learned what it means to grind in today’s economy.

Yep, I got screwed. I owed money. I’m still paying it back. That’s exactly why TATT'S BIZ, Beyond the Chair exists — so you never end up in the same hole.

Over the years, I’ve built more than tattoos: I’ve built real business experience. I’ve worked in the US on custom Harley projects, and worked at Sydney’s infamous Bondi Ink. But what I couldn’t find? A course that teaches the real, gritty, business side of tattooing.

Beyond the Chair, is that course. It’s not a sugar-coated marketing class — it’s a blueprint I wish I had. We cover everything from licensing and fit-out, to insurance, risk, operations, and scaling. You’ll get tools, templates, and strategies I’ve used in my own shops.

This course is your shortcut. A way to build something solid, future-proof, and profitable — without having to learn the hard way.

#FuellingTomorrow

Erika B Armstrong

Connect with me

OFFICIAL STATEMENT – THIS IS THE ONLY REAL ME

✦ This is my one and only legitimate account.
✦ Any other profiles using my name, photos, or tattoos are fake.
✦ I do NOT have OnlyFans, Fansly, Patreon, or any dating/hookup accounts.
✦ I will NEVER slide into your DMs asking for money, crypto, gift cards, nudes, or personal info.
✦ The ONLY places I sell courses, books, merch, or accept support are:
www.erikaarmstrong.work
https://tattsbiz.podia.com/

Everything else is a scammer. Block and report.
If it didn’t come from one of those two websites, it’s not from me.

Thanks for having my back.
– Erika

My Portfolio

Link out to my work portfolio.

My Instagram

artist.erika.armstrong

Linked In

Business Networking - Erika Armstrong

BLOG: Tattoo Art is a Service; The Tranferance of Fan art, not Copyright infringement!!

From band logos to Disney characters, our service is the transfer of an image — and the level of competency, precision, and skill we bring to that process. We do not reproduce artwork; we interpret it through our craft. Kat Von D’s fight is our fight too.

BLOG: Pre–Federal Budget Submission 2022–2023:

Proposal to replace the Tattoo Card with a Criminal History Check Card only, as it contains no competency assessment.